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Top 10 SEO Strategies to Put You Ahead of the Competition

 

Top 10 SEO Strategies to Put You Ahead of the Competition



Top 10 SEO Strategies to Put You Ahead of the Competition




Image Source: Unsplash‍


Search engine optimization (SEO) is the secret sauce behind success for many websites.


Optimizing your site so that it appears higher in search results can drive an avalanche of traffic in return.


Such is the importance of SEO that it’s not just advisable, but mandatory if you want to succeed online.


For most businesses, investing time and money into SEO is a no-brainer.


However, with so many different strategies and techniques out there, how do you know which are worth your time?


Search engine optimization is a broad topic with multiple sub-strategies and techniques. However, we’ve identified the top ten strategies that will take your business to the next level.


Each of these techniques has proven successful over time - so if you’re ready to put yourself ahead of the competition, read on!



SEO Strategy #1: Produce Quality Content



- The first thing to know about SEO is that search engines are designed to act as a guide for users.


- So, when someone types in a keyword and searches for it, the search engine guides them to the most appropriate results.


- This means that, if you want to rank in Google and other search engines, you’ll need to create content that answers each user’s query.


- Let’s say that a user types in “how to make money online”.


- If you want your website to rank in the top ten results, then you’ll need to create content that answers this question.


- You could do this by writing a blog post about how best to make money online.


- What’s more, this content needs to be “quality”.


- What does quality content look like? It’s information that is:



SEO Strategy #2: Build Quality backlinks



. Backlinks are a way for people to vote for your website, essentially.


. Essentially, people link to your site from another website, and in doing so, they provide you with some SEO benefits.


. However, not all backlinks are created equally. In other words, some backlinks will help you, while others will hinder you.


. The quality of your backlinks is an important indicator of your SEO strength.


. The best way to get high quality backlinks is to create amazing content that’s valuable to your readers.


. The more people want to share your content, the more likely they are to link back to it. It’s that simple.


. The more high quality backlinks you have, the more likely you are to rank in search engines.



SEO Strategy #3: Website User Experience (UX)



1- The user experience (UX) is the driving force behind all businesses.


2- Essentially, UX is about creating an environment that is intuitive, easy to use, and ultimately, rewarding.


3- For example, a website that is easy to navigate, has useful features, and looks visually appealing is likely to retain more users than one that is difficult to navigate or use.


4- As an SEO strategy, optimizing your website’s UX can be the difference between success and failure.


5- When Google crawls your website, it looks at it from the user’s perspective.


6- If your website is difficult to navigate, if it takes too long to load, or if it is in any other way substandard, you’ll struggle to rank highly.



SEO Strategy #4: Google Adwords Integration



- Google Adwords is a paid advertising program that allows you to target users based on their search queries.


- When someone searches for a term that you have selected, your advert will appear at the top or bottom of the page, depending on the type of ad that you select.


- Adwords can be a great way to boost your SEO - but only if you do it right.


- You’ll need to create a strategy that takes your audience into account, and only spends money on terms that bring you good ROI.


- If you’re not sure how to integrate Adwords with your SEO strategy, it’s best to talk to a professional.



SEO Strategy #5: Keyword Research and Analysis



. Keyword research is one of the most important parts of SEO.


. Essentially, it’s the process of finding out which keywords your audience is using.


. Keywords determine how your website is ranked in search engines.


. For example, if you want your website to show up on the first page of Google, you’ll need to ensure that your website contains those keywords.


. To do this, you need to research keywords that your audience is using.


. You can do this using a keyword research tool such as Google Trends.


. Once you have a list of keywords, you can analyse them to see which ones are most relevant to your business.


. You should avoid over-optimizing your website by using the same keywords too many times.


Instead, focus on a few highly-relevant terms that will help you achieve high rankings.



SEO Strategy #6: HTML Code Quality Check-up



- The HTML code behind your website plays a significant role in its SEO strength.


- Essentially, the quality of your HTML code is what determines how your site will appear in search engine results.


- For example, if your website is difficult to read or is unorganized, Google will not place it in a high ranking position.


- Instead, it will place a “warning” next to your website’s listing that reads “this may be an error”.


- To avoid this, you should ensure that your HTML code is free of errors and has been well-formatted.


- Thankfully, you can use a free tool, such as W3C, to check your code for errors.


- You should also aim to use the longest and most relevant keywords in your title tags and meta descriptions.



SEO Strategy #7: Responsive Website Design



. If you want to rank high on Google, then you need to ensure that your content is accessible to all users, regardless of their device.


. With the growing popularity of mobile devices and the increase in “mobile-first” searches, this is more important now than ever before.


. If your website isn’t optimized for mobile, Google will see it as an error and your ranking will suffer as a result.


. To avoid this, you need to have a responsive website design.


. Essentially, this means that your website changes to fit the screen of any device that it’s displayed on.


. For example, a responsive website design will automatically shrink to fit the screen of a mobile device, while remaining readable and easy to navigate.


. If your website isn’t responsive, you’ll need to create two different versions of every page, one for desktop and one for mobile.


. When you do this, Google will recognize that your website isn’t optimized for mobile and will ignore it.



SEO Strategy #8: Video Marketing



- If you want to dominate your niche, video marketing is a must! It’s a fact that people are more likely to watch videos than read long articles.


- This means that you have a better chance of engaging your audience with video.


- When creating a video for your website, it’s a good idea to use a keyword that’s relevant to your content.


- You can then place this keyword in the title, description, and tags to boost your SEO.


- It’s important to note that you should use a descriptive title and a relevant description.


- The description should be long enough to engage your audience, but not so long that it’s difficult to read.



SEO Strategy #9: Influencer Marketing



1. Influencer marketing is the process of partnering with high-profile figures and brands to promote your product.


2. Essentially, you sign an agreement with an influencer, and in return for a percentage of your profit, they agree to promote your product.


3. What’s the benefit of partnering with an influencer? Well, it has been shown that people are more likely to buy something when an influencer recommends it.


4. This is due to a psychological effect known as “social proof”, which essentially means that people trust products more when they’re recommended by someone they trust.



SEO Strategy #10: Bottom line



The secret to success on the web is to put yourself ahead of the competition.


The best way to do this is to optimize your site for search engines.


You can do this by producing quality content, building high-quality backlinks, optimizing your website's UX, conducting keyword research, and applying HTML code.

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